BRUNCHABLES
APRIL FOOL’S LAUNCH
 

time to troll twitter.
before we launched brunchables, a quick twitter search of “brunchables” showed 10,000 internet dwellers believing they were the first to think of it and begging for it to become a reality.
so on april fool’s day, we entered the conversation in the only way that could spark an even bigger one.

two tweets =
814.8 million impressions
982 earned media placements
95% positive sentiment
17,000+ long waitlist

After our break-through digital announcement to the world, we took old Tweets of people begging for Brunchables and “replied” with their ask through print ads.