Cetaphil

Game Time Glow
 

we found an insight that taylor swift attending football games created a nationwide spike in dads and daughters watching football together. so, we decided to create a new pre-game ritual for the super bowl this year… skincare for dads and daughters to do together.

THE FILM

where other brands had a year to put together their Super Bowl ad, we brought this to life in a little over a week…

THE INFLUENCERS + SOCIAL

activated influencers to spread our pre-game ritual. we made one of a kind kits that had prompts to teach dads and daughters about their respective interests–football and skincare.

THE RESULTS

3 billion impressions later…