SKINPEN
Social Refresh
SkinPen is the #1 microneedling device in the category and the results are ICONIC. They did an entire brand refresh, which of course, called for helping them recalibrate their entire social approach.
INSTAGRAM CLOSE FRIENDS LAUNCH
SkinPen has a MASSIVELY loyal social following, constant stories, DMs, and brand love flood their page from practitioners and patients. To make sure practitioners felt included in the launch, we added our top engagers to the Close Friends story and gave them the option to tap in for the first ever look at their new hero film and commercial.
REFRESHED SOCIAL CONTENT
The entire intent of going live with their new campaign was to define what SkinPen is to new audiences and celebrate it to existing fans.
Before and After:
SOCIAL PLAYBOOK
